Mood Boards and Style Guides are Important Web Design Steps
Establishing a cohesive look and feel for the site you're working on with your client is the most important part of the design process. Mood boards and style guides are fantastic tools to help you communicate design concepts with your client. There could be more than one step in your mood board and style guide journey. If this is a new client, or a client who doesn't really know what they want, a simple mood board could be the first step to help to find the right direction to go. You'll definitely improve your success rate when you share your first design comp if you've used a mood board and or style guide first.