Adobe Analytics Fundamentals

This course is designed for marketers and analysts looking to understand the benefits of web analytics, those looking to optimize their site and marketing, and those who want to learn how to successfully use Adobe Analytics after implementation. Software required: Adobe Analytics.
Course info
Rating
(19)
Level
Beginner
Updated
Mar 17, 2017
Duration
1h 58m
Table of contents
Description
Course info
Rating
(19)
Level
Beginner
Updated
Mar 17, 2017
Duration
1h 58m
Description

Adobe Analytics is an essential part of truly understanding the benefits of web analytics. In this course, Adobe Analytics Fundamentals, you will learn how to generate reports in Adobe Analytics to help answer your business questions. Next, you'll explore the multiple reasons why you need analytics. By the end of this course, you'll know about how data is collected, and have learned how to analyze metrics and segmentation. Software required: Adobe Analytics.

About the author
About the author

Matthew Pizzi is an Adobe Certified instructor with over 15 years of experience teaching Adobe applications.

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Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi, everyone. My name is Matthew Pizzi, and I'm a curriculum director here at Pluralsight. I'd like to welcome you to this course, Adobe Analytics Fundamentals. We created this course in partnership with Adobe Digital Learning Services. Adobe Analytics is the industry-leading solution for applying real-time analytics, allowing you to discover high-value audiences and power customer intelligence for your business. In this course, I'll help you understand the process of using web analytics, as well as generating reports in Adobe Analytics to help you answer business questions. We have a lot to cover, and I'm excited to get started. I hope to see you in the first module so we can jump start your knowledge in Adobe Analytics.